Family & children's marketing: assured success from a single source

Strategies for families: precise, targeted, effective.

Family with childFamily on a hikeCool teenagerYoung couple shows ultrasound pictureFamily with child with disabilityGrandpa with granddaughterTeenage siblingsFamily with childrenGrandma and grandchild cuddleChildren make pillow fightTeenage mother and son
unique know-how
exclusive data
successful campaigns

Safely to the finish line: marketing that precisely addresses families, parents and children.

With our in-depth research and creative, award-winning campaign work, you can reach families, parents, children and Generation Next.

We understand the needs and desires of each of these groups and use this knowledge to target your communications.

Put your trust in our expertise and experience how we achieve outstanding results together.

Contact us and unleash the full potential of your marketing strategy.

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In the best company
Rowohlt Publishing House
Harz Tourism Association e.V.
Tessloff Publishing House
DB Fernverkehr
Franckh-Kosmos Publishing House
German Railways AG
JUFA Hotels
Familie & Co
Hamburgische Bürgerschaft
Lütte Skol Academy

Our Competence Units

FACT family, HEAROOZ and FUTUR2 - provide highly specialized services for children and family marketing. As a leading provider of communication with families, we thus help our clients achieve their marketing goals and better understand their target group.

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Market research

FACT family is our market research offering for data-driven marketing and data-driven decision-making processes for communications managers. Specialized in families and children.



HEAROOZ produces successful podcasts for kids and families and uses branded podcasts as part of its content marketing strategy to spread brand messages in a fun and authentic way.

FUTUR2 - Social Media Marketing for Families, Parents, Kids & Generation Next

Social media

FUTUR2 provides responsible social media marketing with relevant content for families to build a growing fan base and increase brand reach.

‍toFUTUR2 → ‍toFUTUR2
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From the idea to the implementation

As a marketing agency, we offer you everything from competent advice and exclusive market research to creative implementation on all contemporary communication channels.
All our employees and our network are experts in the target groups of children and families.
More about our services →

Valuable target group insights

Generate valuable target group insights and secure your strategic and operative marketing decisions.
Gain more certainty for your business decisions by directly surveying your target group.

More about FACT family →
Family as a target group

Families are a highly attractive but very diverse target group. We show you the right approach(es).

8.2 million

Households consist of families with children under 18.

Sources: Federal Office for Statistics
28.7 million

People live in a family unit (two adults plus approx. 1.5 children)

80 million
People in Germany have a direct or indirect (grandma, grandpa, uncle, aunt, ...) influence on family life and their consumption.
Children were born in Germany in 2019.
Sources: Federal Office for Statistics
5.490 €
Net income of couples with a child.
Sources: Federal Office for Statistics
91 %
Parents of minor children who name the family as the most important area of life.
Sources: Federal Office for Statistics

Meet the team

Behind every decision and every outstanding result is a team that enjoys creating the best of the best. Get to know us!
Our team →

Working together

We would like to know more about your product. Let's talk and turn your great idea into something even greater!
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Get unique insights.

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