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News & Insight

News

FUTUR2: Social Media Marketing for Families, Parents & Children
Social media

FUTUR2: Social Media Marketing for Families, Parents & Children

15.5.23
From 
Rolf Kosakowski
Find out how the Brockenbande turns the Harz Mountains into an adventure land for children.
Marketing strategies

The Brockenbande wins the ADAC Audience Award 2023

4.12.2023
From 
Ingo Keßler
Large companies need to adapt their marketing strategies to protect children and young people on social media platforms, while complying with regulatory requirements such as COPPA and developing innovative solutions to challenges such as age verification.
Social media

Children's data breaches: Meta in the crossfire of criticism

29.11.2023
From 
Lennart Kosakowski
SUPER RTL and RTL+ have commissioned a new children's series in the 'Gute Zeiten, schlechte Zeiten' universe. The production will be handled by UFA Serial Drama. The series, which is aimed at older children, will deal with topics such as sport, music and first love. Find out more about this exciting new series and the collaboration between these leading media companies.
Marketing strategies

New children's series in the "Good Times, Bad Times" universe

28.11.2023
From 
Ingo Keßler
Disney has raised concerns about Microsoft's Bing AI imaging tool generating Pixar-style characters and a trademark-infringing Disney-Pixar logo. The question of how companies can prevent misuse of their trademarks in the era of AI technology remains unanswered. Read more about this current legal dispute and its potential impact on the future of digital marketing.
AI & Machine Learning

Disney vs. Microsoft: Legal dispute over AI-generated Pixar characters

21.11.2023
From 
Rolf Kosakowski
Kraft Heinz is strengthening its Capri Sun brand with a new campaign that highlights the small but significant moments in children's lives. The campaign focuses on 'kid-in-command' moments that seem inconspicuous to adults but have great meaning to children. Find out more about this innovative marketing strategy.
Marketing strategies

Capri Sun: a brand that celebrates the small but epic moments of childhood

3.11.2023
From 
Ingo Keßler
The article highlights how podcasts and Spotify are reshaping the educational landscape for Generation Z by providing authentic, diverse perspectives and fostering a close community between hosts and listeners*.
Audio & Podcast

Audible Learning: The Emerging Role of Podcasts in Gen Z Education.

30.10.2023
From 
Rolf Kosakowski
The Daily Mail has successfully positioned itself on Tiktok, reaching millions of young users. With a global team of social video producers, the Daily Mail plans to expand its reach on other short video platforms. Learn how traditional media companies are reaching new audiences and expanding their brand presence in the digital world.
Marketing strategies

Tiktok Revolution: How the Daily Mail Reaches a New Generation

20.10.2023
From 
Ingo Keßler
Under 13 on TikTok & Co: The Legal and Social Landscape for Children on Social Media in Germany
Social media

Under 13 and Everywhere Online: Time to Open Your Eyes to the Reality of Kids on Social Media

19.10.2023
From 
Lennart Kosakowski
Media usage in Germany shows a slight decline, but remains higher than before Corona. Moving images continue to be the dominant medium, while digital video playout channels are stagnating. Public broadcasting plays an important role in shaping political opinion. Learn more about the current trends and forecasts in media use.
Trends & Analyses

Media Use in Germany: Current Trends and Outlook

18.10.2023
From 
Ingo Keßler
The German government is planning to ban advertising for sugary and fatty foods aimed at children. This could impact influencers like Shirin David who promote such products. Learn more about the planned changes and their potential impact on influencer marketing.
Trends & Analyses

Influencer marketing under pressure: Is a ban on junk food advertising coming?

11.10.2023
From 
Rolf Kosakowski
Moonbug Entertainment plans to launch its first Disney+ series and a new Netflix spinoff of 'Little Baby Bum.' These strategic moves are part of an attempt to increase brand engagement and improve subscriber retention. Read more about Moonbug's strategies and how they are addressing the challenges of marketing to kids and families.
Strategies & Best Practices

Moonbug tests content strategy with new series on Disney+ and Netflix

5.10.2023
From 
Lennart Kosakowski
Find out how YUMMI, the EDEKA food magazine for young families, has established a successful podcast that imparts knowledge to children in a playful way. The podcast has managed to bring the EDEKA brand into children's rooms and the hearts of families by offering real added value and not just platitudinous advertising.
Audio & Podcast

How YUMMI, the EDEKA magazine, conquers the children's room through a podcast

5.10.2023
From 
Stefan Schmidt
A recent study by UTA shows an increase in podcast consumption among children. Children are actively seeking out podcasts, making them an important part of their play and learning time. Family podcasts offer a unique way to spend quality time together and are expected to continue to grow in popularity.
Audio & Podcast

Kids and podcasts: a growing craze

4.10.2023
From 
Stefan Schmidt
The animated series Skibidi Toilet enjoys great popularity among children. Since its launch in February 2023, the series has already gained millions of subscribers on YouTube. In addition to the series, flash games based around the character Lacey and her horror stories are also very popular with children.
Trends & Analyses

Skibidi Toilet: The new Youtube hit among children

4.10.2023
From 
Rolf Kosakowski
World-renowned singer Katy Perry will voice a new character in the popular children's animated series Peppa Pig. This special appearance is part of the series' 20th anniversary celebrations in 2024. Perry, who already has experience in animated projects, will take on the role of Ms. Leopard, a dressmaker who helps prepare for the first wedding in the Peppa Pig world.
Strategies & Best Practices

Katy Perry joins the Peppa Pig family: A new character for the 20th anniversary

29.9.2023
From 
Ingo Keßler

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The Brockenbande wins the ADAC Audience Award 2023
4.12.2023
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