News & Insight

News

KB&B and Deutsche Bahn expand cooperation

KB&B and Deutsche Bahn expand cooperation

28.6.22

From

Rolf Kosakowski

Ghost Energy comes under criticism! ⛔

17.1.2023

From

Rolf Kosakowski

The UK's ASA (Advertising Standards Authority) conducted a study of 97 children between the ages of 11 and 17, looking at what they see on social media.

Children and teenagers see advertising on social networks from 18! 🔞

14.1.2023

From

Rolf Kosakowski

Know what's going to matter: Get a quick overview of the trends that will shape your work in family and children's marketing in 2023.

[Webinar] FAMILY AFFAIRS #8 - Trends in Children and Family Marketing 2023.

9.1.2023

From

Ingo Keßler

Balenciaga designer apologizes for "inappropriate" campaign with children! 🔞

9.12.2022

From

This is very clearly shown by the "Trust Study 2022" conducted by the University of Bielefeld. Since 2009, different questions have been compiled every two years on behalf of Bepanthen-Kinderförderung (Bayer).

The confidence of young people is shaken! 🤥

8.12.2022

From

Young detectives can look forward to the female counterpart of "Die drei ???". The popular book series about Marie, Kim and Franzi is being filmed by Disney+ in series format.

Disney+ turns "The Three !!!" into a series! 🙌

1.12.2022

From

BeReal, the French social app, seems to be seen as a serious competitor by TikTok. The platform is becoming increasingly popular among young people.

TikTok copies trending platform BeReal! 📱

23.11.2022

From

The US retail group Walmart has launched two Roblox experiences at once. Two islands in Walmart Land are now coming virtually into children's rooms.

Walmart gets into Roblox! 🎯

21.11.2022

From

In our October newsletter, we took a look at the most important issues school leaders are currently dealing with, among other things.

What are school administrators currently most concerned about? 🤔

11.11.2022

From

Every month we inform you about interesting topics in the field of family marketing. In October, for example, Mark Zuckerberg presented the new Meta Quest Pro VR headset at Meta Connect.

Microsoft cooperates with Meta! 😎

10.11.2022

From

KB&B is part of The League Family Marketing - Europe-wide solutions for companies that want to communicate successfully with children and families. Four leading European agencies have joined forces to form an independent network.

The LEAGUE - KB&B as part of the international network of specialized agencies 👨👩👧👦

2.11.2022

From

Rolf Kosakowski

So how can you best market your message? The market for children and family marketing is large, there are numerous channels that are suitable. Its requirements are diverse, heterogeneous and constantly changing.

Create the optimal advertising for children: How does it work? 🤔

24.10.2022

From

Rolf Kosakowski

Every three months we inform you free of charge about all relevant news concerning your target group.

Trends, inspirations, insights and news from children and family marketing - at the KBB webinar! 👨👩👧👦

21.10.2022

From

Ingo Keßler

Using our market research tool FACT family, we surveyed children between the ages of 6 and 11 on the topic of climate and animal protection.

Children and climate protection - what do you need to pay attention to? 🤔

21.10.2022

From

André Schulz

Market research

Among 13-17-year-olds in the U.S., TikTok is now the most-used social media platform, reports the Pew Research Center. More than two-thirds (67%) use TikTok, with more than half (58%) using it at least daily and 16% using it "almost constantly."

TikTok leads the way among US teens

10.10.2022

From

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