Management of all research projects at KB&B in the area of parents and children, including quantitative and qualitative studies. This includes the customized design of the appropriate research methodology according to client needs, writing questionnaires, conducting interviews, moderating group discussions as well as analyzing the results and making meaningful recommendations for the next steps.
Background:15 years experience as a university lecturer and professor of marketing, followed by 12 years experience in marketing to families, children and the education sector.