Announcement ToucanBox in Germany

Announcement ToucanBox in Germany

TASK

Selection of media from our own portfolio and the appropriate forms of advertising to drive further awareness in Germany among the target group efficiently and without additional, new advertising media.  

IMPLEMENTATION

Together with Toucan, we presented the boxes to children aged three to six and their parents in the miniLOK as a competition, addressed mothers via the Mamsterrad newsletter, and placed the boxes with educators in kindergartens via an advertorial, a competition, and a place in the Advent calendar about children's time. With this media package, we were able to reach the target groups directly via our channels and also support Toucan with the design - everything from your hand - simple and targeted.

ECKDATA

Media Spending: € 4.520,-

Reach: approx. 165,000 people

Further work.