Task

The radio play series is aimed at football-loving boys and girls who have an affinity with FC Bayern Munich. The approx. 25-minute audio stories focus on fictitious football talents from the FC Bayern youth academy from an equally fictitious U15 team. For the radio play series "FC BAYERN - TEAM CAMPUS" we were asked to create a striking visual with a high recognition value. This also included the design of all CD titles, booklets, inlays and labels for the radio play episodes as well as the conceptual development and coordination of a TV commercial.

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Implementation

In close cooperation with the renowned animation studio b-water, the dynamic illustrations of the radio play titles were created, ideally suited to the target group. The design was to have a clear visual reference to FC Bayern Munich and appeal to football fans. This was the basis for the layout of the entire CDs, the radio play visuals and the TV spot, which we conceptualised and created in cooperation with b-water.