Task:

Illustration of 3 different types of aircraft, each from different positions and in different degrees of detail.
Creation of a childlike aeroplane (working title "Knuffelflieger" for communication with the smallest passengers up to 4 years.

Implementation:

The aircraft types Airbus A-321-200 and A-380 as well as the Boeing 747-8 have been illustrated in a child-friendly way and drawn in different perspectives. On the one hand in a detailed view and on the other hand simplified, for example for backgrounds of pictures and representations at a greater distance.
The Knuffelflieger was created and completed in a lengthy process involving specialist departments and other trades at Lufthansa.

Success:

The illustrations take place digitally on the family portal or in campaigns as well as in various print products. In the Baby Kit, the cuddly flyer is part of the entire campaign on the bag, the brochure and the landing page. The fliers can be found, for example, in the logbook, in the fleet description on the family portal or in many scenes with LU and COSMO in the background.
All files are now available for download in BMO for all agencies and Lufthansa employees.

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