TASK

A campaign for the product launch of the sleepy hats by NICI.

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SOLUTION

Forthe market launch: The cute TV commercial with catchy song turns Qängelmonster into Slumberland fans. It shows how going to bed becomes child's play: The little ones draw their wishes on a piece of paper and the wish note goes into the fluffy belly pocket of the sleepyhead. Together they snuggle up in the land of dreams. Accompanying the spot, which implied a high-quality photo shoot and children's casting, a flanking B2B campaign was launched.

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