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Millions of bear GIFs for World Emoji Day

Reinert Bärchen regularly posts exciting nutrition articles and tips, delicious recipes as well as useful downloads and news about the Bärchen gang on its social media channels.

Task:

To coincide with the annual World Emoji Day, we created three GIFs and three stickers each that little and big bear fans can use in chats and social media posts.

Implementation:

Suitable sequences were selected from high-quality moving image material from the last commercial, edited and lovingly transformed into animated GIFs. We decided to use Giphy and Tenor, the most popular search engines for free animated images:

Giphy's GIF search is firmly integrated into Facebook, Instagram and WhatsApp, and Giphy is also available as an app and as a web service.

Tenor's GIF Keyboard is available as an app for Android, iOS and macOS, as well as via their website, of course.

To try it out, simply enter Reinert Bear as a search term in the respective GIF search.

→ Or look directly at GIPHY here.

Success:

The bear GIFs have already been used more than 5 million times in the first few months and have even been among the top 25 trending GIFs - a success that has exceeded all our and our customer's expectations!

Further work.