Task

Increase brand awareness of the radio play "Fast & Furious" & "Boss Baby" directly in the target group of mothers and fathers.

Implementation

KB&B identifies two influencers and works out individual concepts with all influencers that include the special mechanisms of TikTok.

Exciting camera movements, families in boss baby look, current trends, the appropriate hashtag and the integrated radio play as background music were just as important as the perfect product placement of the radio plays in the videos.

Successes

• Over 400,000 views
• 14,000 reactions