TASK

A campaign to raise awareness of Panasonic's high quality batteries.

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SOLUTION

An activity in primary schools that invites children to gain knowledge through experimentation and interaction. The teaching material on the topic of "electricity" offers exciting starting points for research and promotes problem-oriented, explorative learning.

The package: an action booklet with copy templates makes physical phenomena easy to understand and informs about sustainability. The extras: a poster accompanying the process as a source of information and action and a competition in which classes can win, among other things, a visit to Cirque du Soleil® - coupled with a workshop by energy experts. In addition, the HABA Digital Workshop offers a project day at school for 2nd place. With pedagogical guides, pupils bring battery-powered robots to life. Accompanying communication: newsletter and landing page with registration form and download area.

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OVER 130,000 PARTICIPATING STUDENTS

Throughout Germany, battery science, energy and sustainability were experienced in a very playful way through the high level of participation.

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