For the second time, Ravensburger Verlag GmbH, together with the German Daycare Association, has developed extensive material for kindergartens and daycare centers on the topic of diversity, courage and self-confidence and published it as a brochure with many practical hands-on activities. The campaign is intended to expand the product series "Why? Why? Why?" product series in kindergartens.
Once again, kindergarten and daycare teachers will be informed about the campaign and encouraged to download the brochure.
We have set up a small campaign at Kinderzeit to publicize this. In this context, a subpage was created with all the information material and a download option for the brochure. This was teased via an advertorial in the Kinderzeit newsletter. Additional traffic was generated via an accompanying competition at Kinderzeit and a medium rectangle on Das Kita-Handbuch.