For the second time, Ravensburger Verlag GmbH, together with the German Daycare Association, has developed extensive material for kindergartens and daycare centers on the topic of diversity, courage and self-confidence and published it as a brochure with many practical hands-on activities. The campaign is intended to expand the product series "Why? Why? Why?" product series in kindergartens.

TASK

Once again, kindergarten and daycare teachers will be informed about the campaign and encouraged to download the brochure.

IMPLEMENTATION

We have set up a small campaign at Kinderzeit to publicize this. In this context, a subpage was created with all the information material and a download option for the brochure. This was teased via an advertorial in the Kinderzeit newsletter. Additional traffic was generated via an accompanying competition at Kinderzeit and a medium rectangle on Das Kita-Handbuch.

SUCCESS

With this media package, we were able to address kindergarten teachers directly via our two exclusive channels and save Ravensburger the trouble of creating its own landing page - all from a single source!

The second action received above-average clicks on all channels and also brought many more clicks to the environmental action from last year.

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ECKDATA

Media value: € 2.400,- gross

Reach: approx. 180,000 educators

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