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Ravensburger environmental campaign for kindergartens and daycare centers

Ravensburger environmental campaign for kindergartens and daycare centers

TASK

Educators in kindergartens and daycare centers should be informed about the campaign and encouraged to download the brochure.

IMPLEMENTATION

We have set up a small campaign at Kinderzeit to publicize this. In this context, a subpage was created with all the information material and a download option for the brochure. This was teased via an advertorial in the Kinderzeit newsletter. Additional traffic was generated via an accompanying competition at Kinderzeit and a medium rectangle on Das Kita-Handbuch.

SUCCESS

With this media package, we were able to address kindergarten teachers directly via our two exclusive channels and save Ravensburger the trouble of creating its own landing page - all from a single source!

ECKDATA

Media Spending: € 1.340,-

Reach: approx. 180,000 educators

Further work.