TASK

Educators in kindergartens and daycare centers should be informed about the campaign and encouraged to download the brochure.

IMPLEMENTATION

We have set up a small campaign at Kinderzeit to publicize this. In this context, a subpage was created with all the information material and a download option for the brochure. This was teased via an advertorial in the Kinderzeit newsletter. Additional traffic was generated via an accompanying competition at Kinderzeit and a medium rectangle on Das Kita-Handbuch.

SUCCESS

With this media package, we were able to address kindergarten teachers directly via our two exclusive channels and save Ravensburger the trouble of creating its own landing page - all from a single source!

ECKDATA

Media Spending: € 1.340,-

Reach: approx. 180,000 educators