School campaign: Become a listening adventurer! for Sony Music Entertainment

TASK

An image campaign for the Five Friends - to activate the young target group.

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SOLUTION

A listening adventure in the form of a school action for primary schools. Listening is just as important for daily togetherness as being heard. In this sense, the Five Friends accompany active and understanding listening. There are listening experiences and a varied knowledge transfer all about the sense of hearing especially for science lessons.

The package: Copy templates that stimulate the topic in individual and group work, a radio play CD for the project, listening walks and sound experiments. The extras: progress sheets to document learning success, certificates, an action poster to strengthen team spirit plus a motivating competition for a project day to record one's own radio play.

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