Task:

Strengthening the EUROPA radio play brand "Teufelskicker" and its current new release.

Implementation:

Identification and analysis of suitable influencers for TikTok.

Development of creative, relevant and authentic storytelling to present the Teufelskicker radio play brand in a positive and target group-affine way and to increase the reach.

Creation of three compelling vlogs with the influencer family "Four times fun" (over 146,000 followers)

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Success:

The vlogs achieved disproportionately high reach and engagement on TikTok. The campaign had a direct positive impact on the top 10 ranking in the streaming charts for Teufelskicker!

Numbers that speak for themselves and convince to the max: over 400,000 impressions, over 80,000 likes, over 1,000 shares