Strengthening the EUROPA radio play brand "Teufelskicker" and its current new release.
Identification and analysis of suitable influencers for TikTok.
Development of creative, relevant and authentic storytelling to present the Teufelskicker radio play brand in a positive and target group-affine way and to increase the reach.
Creation of three compelling vlogs with the influencer family "Four times fun" (over 146,000 followers)
The vlogs achieved disproportionately high reach and engagement on TikTok. The campaign had a direct positive impact on the top 10 ranking in the streaming charts for Teufelskicker!
Numbers that speak for themselves and convince to the max: over 400,000 impressions, over 80,000 likes, over 1,000 shares