Competition for the best trainees and young professionals has intensified dramatically in recent years. Companies must position themselves as attractive employers in order to appeal to the new generation of potential applicants.

The needs and demands of school and university graduates have changed: Work-life balance, flexible working hours, mobile working and home office, new work models and a longing for self-fulfilment at work make employer communication with young people and young adults a challenge that requires the expertise of specialists.

KB&B combines over 20 years of experience in marketing for young people with the latest insights and learnings from daily work for the target group - from educational communication to TikTok campaigns.

We help you provide young people with orientation and show them exciting opportunities. In this way, you can increase identification with the company, achieve differentiation from the competition and bind young talents to your company in the long term.