Why employer branding for young talent?
Competition for the best trainees and young professionals has intensified dramatically in recent years. Companies must position themselves as attractive employers in order to appeal to the new generation of potential applicants.
The needs and demands of school and university graduates have changed: Work-life balance, flexible working hours, mobile working and home office, new work models and a longing for self-fulfilment at work make employer communication with young people and young adults a challenge that requires the expertise of specialists.