Depending on the research question, we can use quantitative and qualitative methods: for complex contexts and little prior knowledge, we work qualitatively. If frequencies or correlations are to be measured or a broad overview of the research question is to be obtained, we use quantitative methods.

We not only offer access to the largest online panel in Germany for the target group of families and children, but also to international online panels. This means we can answer your research questions for (almost) any market.

We launch omnibus surveys at regular intervals. This is a multi-topic survey in which you can participate with your questions. The questions are asked in an age-appropriate way and are addressed to the target group that is supposed to answer the questions.
This method is suitable if the number of questions is relatively small.

Do you want to have your product, app or website tested by your target group under real conditions? KB&B regularly carries out product and usage tests and provides you with important insights into approval, rejection and optimisation potential.