Success needs strategy.

Successful communication with children and families needs a clear strategy.

We advise from the start with over 20 years of experience and complement this with our specialised tools, e.g. for market research.

Every challenge is different, but the goal is clear: your success!

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Business & Product Strategy

The idea is there, but how do you turn it into a sustainable business, a successful product, a sought-after brand? The demands of the market are diverse, heterogeneous and constantly changing.

We know the target group, the environments and the needs of children and families and model your success with you!
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Marketing strategy

You want to reach children and families, but the road is sometimes long, arduous and opaque.

From researching price elasticity to implementing the communication strategy, we advise you on all aspects of the marketing mix - with a reliable compass, profound experience and sparkling creativity.
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Consumer Insights & Trend Scouting

No one experiences the radical changes in society, technology and lifestyles more directly than families. In addition, they also represent highly complex units of individuals who each bring their own perspectives on trends.

Thanks to internal primary and secondary research, we always have our finger on the pulse and always know who to reach where and how best to have a say.
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Brand Strategy

Strong brands play an authentic role in the lives of their customers and fans and can thus achieve long-term success. Since the foundation for brand loyalty is often laid at a very early age, a coherent brand strategy and a coherent brand presence towards families, children and youths are even more important.

We support you in the (further) development of your brand with many years of expertise and up-to-date insights, and together we build a stable brand framework that is both flexible and distinctive.
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Customer Experience Design

We gear your services to the special needs of children and families and turn your brand into an experience.

As a full-service agency, we serve all touchpoints and thus ensure that your brand presence becomes an overall experience that inspires customers - and keeps them coming back.
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Idea development to change management

Strategy should not remain in presentations and on flipcharts, it must be actively brought to life to have true impact.

With our workshops, we help you uncover good ideas, improve products or optimise processes in a customer-oriented way. Our strategists and coaches have the insights and methods with which you can develop new perspectives to initiate strategic change and realignment - and then really put them into practice.


A selection of our current works.

Ingo Keßler
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Do you still have questions? I will be happy to help you.
Ingo Keßler
Strategy Director
Consulting, Strategy

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