Corona has fundamentally turned the lives of many people upside down in 2020. Families in particular are looking for reliability and orientation in times of crisis - and thus also view brands and companies in their environment from a different perspective.
For companies, it is now a matter of showing flexibility, rethinking existing brand and communication strategies and possibly getting involved in new business fields. Rolf Kosakowski, founder of the children's and family marketing agency KB&B, has compiled which - also social - developments have shaped marketing and what will gain in importance in 2021.
