Employer branding is a marketing strategy that positions you as an attractive employer.
🎯 In order to find new candidates for your marketing, especially young talents, but also their parents must be positively addressed and convinced.
🎯 Always pay attention to your target group - e.g. what age are the young talents, what are their interests? The needs and demands of the younger generation have changed in many respects. The work-life balance is an important point, for example.
💡Once you have found suitable young talent, employer branding sets about retaining them and increasing your satisfaction and productivity.
💡 Satisfaction and motivation are closely related - even among teenagers and young adults. So think about what motivates your talents and how they can identify with your company. Is mobile working possible? Are there flexible working hours?
