KB&B remains the lead agency for Deutsche Bahn Fernverkehr and continues to provide strategic, conceptual and operational support for children's and family marketing for ICE and IC travellers. The Hamburg-based team of experts for kids and family topics was able to prevail against renowned competitors in a multi-stage pitch and secure the budget for the next four years.

Our goal is to support Deutsche Bahn in establishing itself as the most sustainable and future-proof means of travel for families.

"We are very pleased about the trust placed in us by Deutsche Bahn and look forward to continuing our cooperation. It is our goal to significantly support Deutsche Bahn in establishing itself as the most sustainable and future-proof means of travel for families. To this end, for example, the existing on-board services will be further sharpened and even more tailored, attractive family offers will be developed," says KB&B founder and CEO Rolf Kosakowski.

In the past years, KB&B has already been responsible for the strategic consulting and creative implementation of comprehensive DB family offers in long-distance transport and strategically developed the target group. The agency was also responsible for the relaunch of the successful children's magazines LeseLOK and miniLOK, the further development and relaunch of the children's website der-kleine-ice.de and the development of a 3D app for Der kleine ICE. In addition, there were various larger and smaller special campaigns, partly in cooperation with the marketing team, in which Der kleine ICE and its products and services also received communication space and attention in the larger railway context.

"What we value most about KB&B is their outstanding team with multi-faceted target group expertise as well as their flair for innovation and inspiring customer experiences," says Cornelia Gaumann, Customer Experience Manager at DB Fernverkehr.

In close cooperation, KB&B and Deutsche Bahn want to continue to consistently develop and improve the travel experience for the DB long-distance target groups of children and families. For the next four years, comprehensive travel and family-related service expansions are already planned on board, such as in the children's and youth entertainment area of the ICE portal, the expansion of customer service for families on trains or comprehensive campaigns and exciting cooperations.