The children's marketing agency KB&B is founding the European network"The League" together with three specialised agencies. The aim is to offer customers cross-border solutions.
With "The League", four of the leading European agencies for children's and family marketing have joined forces to form an independent network. The aim is to be able to offer companies, NGOs and institutions transnational solutions: from research, studies and social media to brand strategy, brand design and innovations.
For KB&B Managing Director Rolf Kosakowski, this is the next logical step: "On the one hand, the professional exchange across countries is of course incredibly exciting, because we all benefit from it equally. On the other hand, the network enables us to recommend trustworthy partners to our clients for expansion into other countries who have the same visions and values as we do - because that is what unites us."
The network is expected to grow further in 2021. Currently, besides Rolf Kosakowski with KB&B, the following agencies are on board: Shirley Curtat-Cadet with"Com' des Enfants" (France), Miguel González-Duran Muñoz with"The Modern Kids & Family" (Spain) and Gary Pope with"Kids Industries" (UK).