And yet the most popular payment model remains "pay once per download and no additional purchases". Here, developers are still challenged to find the best way for their application. In-app purchases remain an "unpopular" offer, certainly in the children's segment. This is only beaten by the disclosure of personal data as a substitute for payment.
In our annual study on families, children and apps, you will find the answers to the following questions, among others:
- Which devices do families use?
- How often and for how long may these devices be used?
- Which apps are used and preferred?
- What are favoured prices and payment models?
We present the study annually in friendly cooperation with Fox & Sheep - Apps for Kids.
Surveyed with our online tool fact. n = 1,151 parents in the period June/August 2018