❌ The shocking result: 3.8% of the advertising should have been shown to adults only.

➡ In terms of content, this mainly involves advertising for gambling and alcohol, but also for cosmetic procedures or weight loss, as well as foods with high fat, salt or sugar content.

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According to the study, this was possible because 11% of the children and adolescents had simply pretended to be of age.

Only 48% of them gave idas actual age when using social media.

🤔 In 73 cases, however, children who had entered the correct age in their profile were also shown inappropriate advertising.

In the study, children were asked about seven most popular social media platforms: Facebook, Instagram, Snapchat, TikTok, Twitch, Twitter and YouTube. 55% of children and young people said they use YouTube, for example, without an account. Access to other platforms tends to be more limited without a profile.

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