FAMILY AFFAIRS - free webinar
Our Strategy Director Ingo Keßler brings you up to date with trends, inspirations, insights and news from family and children's marketing.
Entertaining, informative, free of charge.
Don't miss the next webinar
on 15 April from 11:30 - 12.
Look forward to an inspiring view for your daily work!
Social media - new study
If you want to reach families and children on social media, you have to understand families and children as well as social media.
Everything you need to know about children, parents and social media to communicate successfully with them via social media channels.
In our current study you will find the answers to e.g. the following questions:
👉 Which social media channels do children and parents use?
👉 How much time do children and parents spend on these channels?
👉 How often do children and parents use the different offerings?
👉 Are the social media channels used passively or actively by children?
👉 How high is the acceptance of parents with regard to safety?
... and much more.
Current social media case
The Panini Sports Academy wins the TikTok Championship! A direct hit with the target group.
Over 1 million views and over 50,000 reactions to the videos!
Audio & Podcast
KAKADU now also at HEAROOZ
The next successful podcast for children moves into HEAROOZ.
After MIKADI from NDR, the next contract with a public broadcaster to make its content available.
KAKADU is the children's podcast from Deutschlandfunk Kultur: colourful, cheeky, cheerful and clever.
Listen safely to the best podcasts for kids - only at HEAROOZ!
Large selection in the premium range from HEAROOZ
And our premium area is also filling up and activating valuable subscriptions.
If you also have valuable audio content for children, let's talk!
New audio productions
Our views run into the thousands and regularly reach the Top10 of the "Family & Kids" podcast charts.
Podcasts as a content marketing tool:
The immersive experience of a cinema spot for the price of an online banner.
Audio is an established medium for children and accepted by parents.
The long dwell time of podcasts offers an immersive, emotional experience and space for complex messages and brand building.
The production costs are on par with online banners.
more about Podcasts & Audio for Children
Insight & Strategy
Market research specifically for families.
Gain more certainty for your business decisions by asking your target group directly.
Create a competitive advantage over your market competitors by asking your target group directly about trends.
Use your marketing budget even more efficiently by testing the impact of your measures directly with your target group.
What else we do
😀 New episode of our podcast FAMILY BUSINESS - With Judith & Imke from Mamsterrad
🤓 Article at acquisa: The five most important dos for the family target group
