The world of children's and family marketing is constantly changing. New trends and innovative approaches make it an exciting and challenging field. The combination of tried-and-tested brands and modern media forms in particular represents a promising strategy. A current example of this is the latest project by Nickelodeon and Audible: a joint podcast for the popular series 'Are You Afraid of the Dark?
The revival of a popular brand
The series 'Are You Afraid of the Dark?' inspired a whole generation of children in the 90s. Now it's getting a modern update in the form of a podcast. Nickelodeon and Audible are thus following the trend of reviving popular brands to reach not only the original target audience, but also new generations.
The power of the podcast
The decision to start a podcast is no accident. Podcasts have become a powerful medium for children and family marketing in recent years. They offer the opportunity to tell stories in a fun and engaging way that appeals to kids and appreciates parents.The impact on kids and family marketing
This move by Nickelodeon and Audible shows how important it is to constantly evolve and break new ground in children's and family marketing. It's a reminder of the need to stay flexible, develop innovative strategies, and always keep the needs and interests of the target audience in mind.
1. why is it useful to choose a podcast for children and family marketing?
Podcasts are a flexible medium that can be both entertaining and informative. They can be used on many different devices and platforms, providing easy access for many families.
2. Why is the revival of popular brands in children's and family marketing a successful strategy?
Popular brands already have an established fan base and high recognition value. By updating in a modern format, like a podcast, these brands can reach a new generation of fans.
3. how can companies learn from this trend?
Companies should always be on the lookout for new ways to reach their target audience. This may mean using new media formats, updating old brands or developing innovative marketing strategies.
The joint podcast by Nickelodeon and Audible on the series 'Are You Afraid of the Dark?' shows how the combination of tried-and-tested brands and modern media forms can open up new opportunities in children's and family marketing. It is an example of how important it is to keep an eye on the interests and needs of the target group and to constantly evolve.
Want to learn more about how innovative strategies and media formats can advance your kids and family marketing? Then get in touch with us! At KB&B - Family Marketing Experts, we specialize in marketing for families and children and are happy to help you achieve your goals.
Key learnings from this article:
- Reviving popular brands can be an effective strategy in children's and family marketing.
- Podcasts are a powerful medium for children and family marketing.
- It is important to remain flexible, develop innovative strategies and keep the needs and interests of the target group in mind.