The Hamburg-based specialist agency for children's and family marketing KB&B will continue to be the lead agency for children's and family communication for Deutsche Lufthansa AG. The successful cooperation has already existed since 2014.
As lead agency, KB&B is involved in the conception of all offers for children and families. In addition to the development of campaigns and cooperations with partner companies such as Lego or Ravensburger, the focus of the special agency's work is on creation: Products around the Lufthansa mascots "Lu" and "Cosmo," various in-flight articles or entertainment offers for children at the airports are just as much part of the portfolio as digital offers, for example a free and advertising-free app for children.
Jennifer Hamann, Marketing Manager of Deutsche Lufthansa AG, Campaign & Creation Development, underlines the compatibility of the two companies. "Lufthansa is a brand with very high quality standards, which we have fulfilled in our communication with children and families for six years with KB&B at our side. We look forward to being able to count on the support of the experts from Hamburg again next year to reach this target group with innovative concepts and contemporary formats."
"During the past two years, a strong relationship of trust has developed between KB&B and Lufthansa - the best basis for a cooperation based on partnership," says Rolf Kosakowski, founder and managing director of KB&B, who draws a thoroughly positive interim balance. "With Lufthansa, we have a client for whom we can develop innovative projects with our experience and at the same time implement classic marketing measures. We will continue to do so until 2021.
KB&B was founded in 1999 by Rolf Kosakowski and is one of the leading agencies for children's and family marketing in Germany. Its clients include DB Fernverkehr, Sony Music, Carlsen Verlag or Ravensburger.