👉 Open questions should first be clarified via market research. That way, your advertising message will reach families in a targeted manner.

👉 A sensible strategy helps you establish your brand in the best possible way. It is important to keep an eye on the target group, the environments and the needs of children and families.

Today, digital channels are essential building blocks of successful communication. This is just as true for children as it is for teenagers or parents. Keyword social media: Here, special sensitivity is required to reach children as well as their families and also to make the grown-ups feel safe.

👉 Child-friendly design for your products and applications is an absolute must. What is currently in vogue is the result of market research. In addition to colors and shapes, user-friendliness is also an important point.

👉 In addition to the usual channels for addressing your target group, audio content is currently also very much in demand. Well-made podcasts can convince young and old.

Learn to understand your target group correctly! We support you in this.