German children are educated to save conservatively

Children and money - often a tricky combination. Because dealing with one's own finances has to be learned. While children are becoming increasingly adept at using social media, for example, and are several steps ahead of their parents, the situation is different when it comes to money: Children are raised by their parents to be conservative savers. And the market - especially the established Volksbanks - is missing a huge opportunity.

In this study you will find out where opportunities exist for financial service providers to make meaningful offers to children.

We are also happy to generate valuable target group insights for you and secure your strategic and operational marketing decisions.