Study: Brand Children 2018

Study: Brand Children 2018
Download study free of charge
This annual study highlights the importance of brands for children and families. Focus topic 2018: Finance and nutrition

Brand significance for children is still underestimated

When investing in brand awareness, brand owners still have their adult clientele in mind. After all, they are the ones who decide for or against buying a brand. Children, on the other hand, are given lower priority in the allocation of brand budgets. Quite wrongly, as our recently presented Brand Children 2018 study shows.

Children at different ages perceive brands and brand images very consciously and consider them part of their identity and identity formation. It is particularly important for children to buy branded articles in the categories of clothing, which also include shoes, toys and mobile phones in particular. Lego and Playmobil even make it into their own category among younger children (6-10 years); Adidas among older children aged 11-14.

Study: Children, Parents & Social Media 2021

Study: Children, Parents & Social Media 2021

Everything you need to know about children, parents and social media to communicate successfully with them via social media channels.
Free download
Study: Children & Finances 2020

Study: Children & Finances 2020

Study on the savings behaviour of children and the way parents deal with the topic of "pocket money".
Free download
Study: Corona, Children & Families - 2020

Study: Corona, Children & Families - 2020

The exclusive study on the situation of children and families under the influence of the Corona pandemic.
Free download
André Schulz
I am happy toanswer your questions !
André Schulz
Managing Director
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